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40th Anniversary Campaign copywriting and photoshoot production for Amigos/Kings Classic.
Prior to the campaign launch, a regional fan survey gauged customer opinion on the popular nickname “Shmeegs”. Survey findings ultimately led to our final decision to embrace it with a new look and feel to prep the brand to start shipping nationwide.
Shmeegs [sh-mee-gz]
noun
1. A nickname for Amigos whose origins can be credited to the late-night Super Fan crowd. Origin date is unknown.
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Shipping Good Life Goodness
Amigos was ready to share their food nationwide but needed a strategic campaign to encourage people to ship the hometown favorite to their doorsteps. In an homage to the classic Norman Rockwell-inspired holiday feast that looked a little different thanks to COVID, we cooked up a campaign focused on bringing people together to enjoy this Nebraska staple.
The ads received over 1 million impressions, over 24 thousand engagements and almost 18 thousand link clicks. Their site received so much traffic that it actually broke, hitting the spot for Amigos and giving them exactly what they were craving — success.
