Client: Certified Piedmontese
Project: Master's Spot
Position: Scriptwriter, Production Assitant
Client: Certified Piedmontese
Project: Social Media Videos
Position: Scriptwriter, Production Assistant
The Flip
National broadcast spot airing during The Masters Tournament for Certified Piedmontese. Inspired by the hushed commentators of the Golf Channel.
A Meal By Ben Maides
Partnered with James Beard Semifinalist, Ben Maides of Au Courant Restaurant, to create a scrumptuous series of social media videos for Certified Piedmontese.
Client: Certified Piedmontese
Role: Scriptwriter, Campaign Copywriter
Project: To get a national audience hooked on beef that’s low in Calories but riding high in protein, Certified Piedmontese wanted a character to break through the noise. So meat the Fancy Rancher. A bad cowboy breakin’ down doors to bring families the best beef in the country.
We targeted 3 cities (Denver, Dallas, and Omaha) with 3 separate sales points of the product (raised sustainably and the official meat of Iron Man, meat lovin’, and from Nebraska farms).
The Fancy Rancher
To get a national audience hooked on beef that’s tender despite having virtually NO marbling, Certified Piedmontese wanted a character to not only break through the noise but break down a few doors in the process. Meet the Fancy Rancher.
We targeted three cities (Denver, Dallas, and Omaha) with three different key benefits of the product (raised sustainably and the official meat of Iron Man, meat lovin’, and home-raised on Nebraska farms). The result was a rise in sales and capture of market share from Omaha Steaks.
The Fanchy Rancher: Holiday Cut
After a successful launch, Certified Piedmontese wanted to continue breaking down doors with a look inside how the Fancy Rancher celebrates the holidays. And what’s a Christmas spot without unexpected snow?
Client: Certified Piedmontese
Project: National Holiday Campaign
Position: Scriptwriter, Campaign Copywriter
Brand Guidelines for Better Beef
To make their debut in more grocery stores across the country, Certified Piedmontese needed to solidify how they looked both for packaging and marketing materials. The resulting brand guide is inspired by the pastures where Certified Piedmontese cattle are raised, and the mark inspired by the branding each receives.