hello!

I’m Margaret Davenport, a copywriter and producer based in the Midwest! I am passionate about helping brands across various industries connect to audiences through content tailored to their mission.

I’ve worked with B2C and B2B brands including international agriculture leaders and environmental organizations, non-profits, regional restaurant chains, green industry leaders, universities, plus many more and can adapt my writing style to tell your tale. Go ahead and take a peek at my portfolio for the proof in that pudding!

Brands

• SiteOne Landscape Supply

• LESCO

• Koch Agronomic Services

• Koch Engineered Solutions

• Ransomes Mowers

• Amigos/Kings Classic

• Aurora Cooperative

• Certified Piedmontese

• AKRS Equipment

• Vision Maker Media

• University of Nebraska-Lincoln College of Business

• Nebraska Bankers Association

• Concordia University

Experience

Swanson Russell

• Copywriter / Video Producer — Feb. 2021 - present

  • Crafts engaging, technical and persuasive copy for international advertising campaigns, leveraging strategic audience data and AI tools to effectively target B2B and B2C audiences for brands that work and play outdoors.

  • Collaborates with internal, client and vendor teams to develop cohesive and impactful digital, print and email sales materials, optimizing for effectiveness over time.

  • Manages end-to-end video production to meet media timelines, from conceptualization and scriptwriting to shooting, voiceover direction, editing and post-production.

redthread Creative

• Senior Copywriter — Aug. 2018 - Dec. 2020

  • Led the copywriting department and played a role in the development and refinement of the brand voice, campaign messaging and video production processes — enhancing overall agency capabilities.

  • Served as scriptwriter and assistant director on video projects, ensuring cohesive visual storytelling across different mediums including social, streaming and broadcast platforms.

  • Concepted and wrote engaging copy for regional and national brand campaigns across various industries, while leveraging a deep understanding of audience demographics to tailor messaging that would resonate.

Goldenrod Pastries

• Marketing Assistant — formerly Marketing Intern — Jan. 2017- Aug. 2018

  • Curated content for, and managed Goldenrod Pastries’ Instagram account with 14k+ followers, boosting community engagement and brand visibility.

  • Demonstrated versatility serving as a content developer for web and email content, designer for menus and merchandise, event coordinator for bakery events and producer for product photoshoots.

  • Team member for the launch of the national Empower Through Flour giveback campaign, partnering with Michelin-starred female chefs across the country.

Nebraska Public Media

• Social Media Strategist Student Assistant — June 2017-Mar. 2018

  • Wrote and scheduled content for Facebook, Instagram and Twitter for NET, Nebraska’s NPR and PBS stations.

  • Collected data for marketing purposes and created content and advertisements based off findings.

  • Saw a 41% increase of followers on NET's Facebook page in 6 months.

Education

University of Nebraska-Lincoln — Graduated Dec. 2017

• Bachelor’s of Journalism & Mass Communications

• Majors: Journalism, Geography