Growing the Green Industry’s No. 1 Destination

Confessions of the Craft: a Podcast Booth

Trying to grab the attention of your audience at a trade show is no easy task. But to help entice guests of the International Equip Expo, we developed a podcast booth entitled Confessions of the Craft.

Hosted by industry influencer, Matt Blashaw of HGTV, the booth garnered over 200 short interviews in the few days of the event. The podcast now has over 1000 downloads on Apple Podcasts and releases episodes biweekly.

A Passport Around the Expo

Like said above, SiteOne’s primary goal was bodies in the trade show booth. But they had not one, not two, but THREE booths they had to get guests to visit.

To help get guests to go around (and to help get downloads of the SiteOne App) we developed a passport booklet. If attendees visited all booths, they’d be entered into a raffle to win multiple prizes.

9+ Campaigns in a Matter of Months

The late fall and winter often mean it’s slow season for landscape pros. But for SiteOne it’s ultra-busy season due to many landscape contractors and golf course superintendents planning their needs for the spring.

For us, this means that starting in early November, we’re concepting and producing over nine various creative campaigns for the different SiteOne sub-brands or lines of business over 3-4 months. Explore all the campaigns in greater depth and see the success via the links below.